Lucozade needed a new brand platform to give new direction, distinction and value to this much-loved brand. “It’s ON” is a new brand platform that highlights the positive energy you get from a Lucozade, and we created a epic launch campaign that spanned Facebook, Instagram, TikTok, out-of-home, online video, ecommerce and geo-targeted mobile advertising.

Lucozade was struggling with a perception problem - it had become seen as something to grab when you’re ill, or hungover. Our challenge from Lucozade was to create a campaign that captures the energy of the drink, and the love of the nation. Enter our hot stepping hula hooper, effortlessly hula-ing from the corner shop back to his home.

To make this a truly 360 campaign, we worked with Stephanie Sian-Smith to capture additional bespoke shots of our hula hooper, using a graphic post production style to create short social assets (TikTok, FB/IG, YouTube, Snap) to run alongside the TV, as well as interactive Instagram Stories and a Snap lens.